With my love of web design, UX/UI design was only the natural next step forward in my personal growth. With UX principles always at the forefront of all my designs, I am capable of conducting kick-off workshops, desk research, creating personas, user flows, conducting interviews along with affinity mapping, creating card sorting and tree jacking tasks, ideation, wireframes and usability testing. I am also skilled in creating cross-platform user interfaces and applying usability heuristics throughout.

Whether it’s a landing page, a marketing website or an e-commerce store, I can design responsive web pages from start to finish or redesign your existing website.

Starting off my career at a print agency, I quickly learnt the fundamental principles of design. Over the years these skills have continued to grow and improve working on a diverse number of client design projects from the initial concept stage to finish design including branding, web and digital collateral, animation, packaging, signage, social campaigns, presentation decks and much more.

I am well-versed in creating brand assets including logos, lockups, and style guides ensuring a distinct identity for the business that communicates their purpose, vision and mission with the target audience and consumers top of mind.