Project: Compono
Project: Compono
#UI #B2B #SAAS #HR #DESIGN SYSTEM
Clearly positioning Compono as a SaaS product offering to the small to medium-business market through an improved modern, global and distinctive website.
Project Overview
Compono helps businesses of all types and sizes to make better people decisions through scientifically informed people insights.
After our team concentrated on the UX research, personas, information architecture, wireframing, messaging architecture and new brand personality my goal was to update the user interface to reflect this new vision. The website needed to be progressive, enthusiastic, inspirational and cool. We brought this to life through new imagery, product illustrations, videos, page layouts, shapes and colours which went on to inform their brand guidelines.
Role:
UI designer
Responsibilities:
High fidelity UI mockups, prototyping, critique presentations and design system.
Tools used:
XD
Design thinking
Careful thought and consideration went into designing the user interface, to get the right balance of colour, imagery, incorporating the semita and showcasing the product. As people are an integral part of Compono’s brand identity, it was important to consistently have imagery that reflects their customers and environment. 70% of decision-makers across their target market are women, which was considered when selecting the photography. We choose photography that was authentic, shows personality, where the backgrounds were realistic, the lighting was natural with warm tones and the people were diverse.
When showing off the Compono product we created a unique style that was a combination of layered photography and illustrated versions of the product. The stripped-back minimal representation of the product UI aids in highlighting the most important features in a simple and modern way.
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